Top Supplier Achieves Over Half a Million Dollars in Sales from Buyers

February 15, 2018

MARIETTA, GA – February 15, 2018 – Iowa-based job shop Kooima Company, a 5-star rated Supplier, has been a member of the marketplace for 2 years. Recently, Aaron Floen, Quoting Supervisor at Kooima Company, gave his insight in an exclusive interview into how Kooima has utilized the marketplace to address several ongoing pain points of their business.

After 30 years in business and a growth to over 170 employees, Kooima Company now has over 300,000 square feet of work space with plans to continue expansions in the future. Aaron states, “Our goal is to provide timely, quality parts, while also being the best company for ease of doing business.” As Quoting Supervisor, Aaron’s duties have expanded from overseeing the quoting department to pushing his company into new areas of sales opportunities; particularly online sales. He has utilized the marketplace to get Kooima’s “feet wet” in online sales, which then prompted Kooima to redesign their outdated website.

Because of the expansions and quick growth of the company, Kooima had a few pain points they needed to address; particularly keeping their machines running at or near 100% capacity. At times, they were running 100% of their machines, but only 75% of the time. They needed additional customers to fill the remaining capacity. Previously, Kooima relied on excess work from the company sales representatives to fill this capacity with current and new customers. However, provided a platform for them to reach new prospects and gain recognition. In the 2 years that Kooima Company has been an Supplier, they have acquired a significant number of new customers, all from and grossed over half a million dollars in sales from those customers alone. Aaron comments, “By establishing an online presence, we are seeing more inquiries from companies that were not on our radar without excess work from sales reps.” He describes as “an amazing tool to not only prospect for new customers, but also get a ‘quick in’ to a wide range of RFQs from potential customers that have immediate needs you can fulfill.”

In the future, Kooima Company plans to further their online footprint. According to Aaron, “We have seen how well has performed for us and has given us the insight to the benefit of an online presence.”

To learn more about how Kooima Company added to their customer base and built new relationships on the marketplace, check out the blog here.


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