Forcon Precision Products was able to replace customers who moved production overseas and acquire enough new customers to expand their business by using MFG.com

Forcon Precision Products goes above and beyond to produce quality products for their customers – in most cases sacrificing their own profit to get a better product. Forcon Precision Products is a CNC exclusive screw machine job shop, with complete secondary capabilities. This allows them to produce the highest quality screw machine components, with rapid response for customers. They have the ability to run orders both large and small, running lights out 24/7 for large orders and next day turn around for small orders and customer emergencies. A satisfied customer is the end result as customer satisfaction is the cornerstone to their longevity.

 

What would you do if your top three customers decided to move their manufacturing overseas? Maybe you have even experienced this already. Well, unfortunately this is what happened to Forcon Precision Products, a screw machine shop that has been delivering quality products for over 26 years. Forcon’s three largest customers, through either acquisition or changes in policy, decided to move their manufacturing to China.

“We used to have a steady business with a couple of large customers which was great. When the work went away, all of our employees had to take a pay cut and a few lost their jobs. We almost had to close our doors for good. I don’t want to ever be in that situation again.” ~Patrick Joblonski, Forcon Precision Products

Prior to MFG.com, Forcon Precision Products utilized one of the most traditional methods for discovering new customers – word of mouth. Their work spoke for itself and brought in a steady stream of new opportunities. However, when the economy started to decline, customer referrals were no longer sufficient enough to keep the company profitable. With a lack of sales representatives on staff, Forcon Precision Products needed a way to find new customers to fill in the gap.

“We were really struggling to find new customers. Then, we heard about MFG.com and decided to take a leap of faith and give it a shot - as it turns out, MFG.com actually saved our company!” ~Patrick Joblonski, Forcon Precision Products

 

Forcon Precision Products has been a valued MFG.com Supplier member since July 2010. The MFG.com platform gives Suppliers the ability to find new customers, establish long-term relationships, increase profitability and grow their business. By intelligently connecting Suppliers to Buyers who have an immediate need, Supplier members are continuously in a “right place / right time” situation. Not only can Buyers find Supplier members within the MFG.com platform, each Supplier profile is individually optimized to be found on all major search engines such as Google, Yahoo and Bing.

Forcon Precision Products utilizes the MFG.com platform for most customer acquisition initiatives. When looking for a new customer to target, they search for the following qualities:

  1. The project must be within the parameters of their machines
  2. Substantial quantities are preferred – 500 pieces and above
    • However, many times Buyers will release an RFQ with a low quantity to ensure the supplier provides quality work before awarding larger opportunities to them
  3. Award Rate Percentage
    • This helps the Supplier determine if the Buyer is truly serious about awarding work based on their award history
  4. Where are they awarding to…geographically?
    • Supplier members can view the percentage of work that is being awarded to each country and make an educated decision as to whether or not to quote on the project

“After evaluating the platform for a few months, we decided to sign up. Right away, we found and acquired 6 new customers through MFG.com. Overall, we have won at least 20 new buyers and most are calling us with repeat orders.” ~Patrick Joblonski, Forcon Precision Products

 

“We use MFG.com every single day to search for new customers and quote on projects several times a week. Because of the customers we have gained through MFG.com, we were not only able to stay in business, we were able to expand. We recently purchased 3 new machines and hired a few new employees as well. We just got another really nice order last month! Now our new customers are referring even more customers to us.” ~Patrick Joblonski, Forcon Precision Products

Some results that Forcon Precision Products has obtained:

  • At least 20 new customers, most with repeat orders
  • 2 of the customers are in the top 5 in annual sales
  • Increased visibility through Supplier profile Search Engine Optimization
  • Visibility into Buyer ratings and history - the ability to choose which Buyers to work with
  • The company was able to remain profitable and continue manufacturing their proven high quality components