Search Engine Optimization (SEO) should be a key component of the marketing strategy for any manufacturing company. It should come as no surprise that the first place a sourcing professional goes when they want to perform research or search for potential suppliers is the Internet.
The first step of SEO is the determine the terms or phrases that your ideal customer would search for if they were looking for you. The second step is determine if you want to invest in the services of an SEO firm to manage the search engine optimization for you, attempt to do it internally or use the SEO targeting technology from MFG.com to have your MFG.com business profile rank high in the search engines and act as a funnel to your website. MFG.com provides you with advanced SEO targeting that you can manage yourself and it is included as part of a membership to MFG.com.
What is a fair price to hire an external firm to manage your search engine optimization? http://www.webpagefx.com/SEO-Pricing.html A more cost effective strategy is using the technology that MFG.com provides as part of your membership.